Advanced Training to Systematically Build & Convert Pipelines of Qualified Sales Leads – Quickly & Efficiently
Specializing in Sales for Sponsorship Programs, Activations, and Naming Rights
Taking your sales teams off the street for training is not an easy proposition – unless it moves quickly to impact your revenue.
Mirren is a training firm that specializes in providing sponsorship sales teams with the advanced skills and tools to build more robust sales pipelines. Ultimately, the goal is to secure more accounts and higher asset valuations – quickly and efficiently.
Customized for each sales team and organization, we apply the latest best practices of Account-Based Marketing (ABM) to target and convert high-value leads – more quickly and efficiently.
Breaking down each stage of the sales pipeline, your teams will learn how to provide more strategic value to your prospects. They’ll become strategic marketing advisors as they help identify prospect growth opportunities – and correlate your sponsorship inventory to that growth potential.
Methods that worked just several years ago are gone. Advertisers are demanding a greater return on their spend and they have more options than ever before to achieve this.
Combined with shifting consumer psychographics, inconsistent valuations, new marketing technologies, and challenging media buyers – you have some of the biggest challenges the industry has ever experienced. However, the growth opportunities are significant when you become a strategic marketing advisor for your customers.
Our team brings years of sales training experience that also includes backgrounds from both brand advertisers and the largest agencies in the business. Not only are we sales strategists, we’ve been pitched to by dozens of sponsorship sales executives. We know brand advertisers and we know agencies, like no other sales training organization.
Advertisers are demanding a greater return on their spend and they have more options then ever before to achieve this. Learn how to apply these key principles in our custom sales training programs.
You are not a tactical vendor. Engage each prospect with smart dialogue, methods and content to help uncover their growth opportunities.
Collaboratively challenge and engage your client to help them improve their advertising strategy. Clients appreciate strong leadership.
Agencies are struggling, focused on their own survival objectives. Stop fearing their influence and help them better understand what clients really need from your sponsorship opportunities.
Clients don’t buy access to an “exclusive” audience or “world class” inventory. They buy the business benefit of what you’re selling. Correlate everything to client impact.
Eliminate all the audience access and program innovation clichés. Clients are pursued by hundreds of activation options. Clearly communicate your distinction in client terms.
More effectively select, position, and sell your sponsorship assets to command a premium valuation.
Apply a methodical process to quickly confirm whether or not to engage the prospect – and then to prioritize the investment of resources.
When sales teams are aligned with the optimal resources, tools and processes, you can more quickly develop proposals that achieve high conversion rates – in shorter periods of time.
Here Are Eight of the Key Elements We Address in Our Custom Sales Training Programs
Based on our on-going research with brand and agency buyers, we reveal exactly what they are now looking to buy – and, it’s changed again. Leverage this new insight to close more business.
More effectively select, position and sell those sponsorship assets that will command a premium valuation.
Apply a methodical qualification process to identify the highest margin leads you can most easily — and quickly — convert into new accounts. Then, prioritize your limited resources accordingly.
Based on each stage of the sponsorship sales pipeline, develop custom messaging to to more effectively hook prospects and open doors – enabling you to sell in more inventory at higher fees.
Leverage a specific type of messaging and content through social media, telephone, email and referrals to accelerate your ability to get in the door with more prospects.
Apply a five-step systematic approach to more quickly craft sales presentations and proposals that hit harder by being more focused on client business impact.
You have access to genuine consumer insight like no other. Learn how to leverage this critical asset to set up your proposals, hook your prospects and close more business.
Learn how to overcome twelve of the most common objections that brand advertisers and media agencies typically have. In fact, objections can often increase your odds of closing.
Implement a multi-step process to more systematically identify and convert new revenue opportunities from every existing client. Often, this will be your highest margin business.