Mirren Sponsorship Sales Training

Advanced Training to Systematically Build & Convert Pipelines of Qualified Sales Leads – Quickly & Efficiently

Specializing in Sales for Sponsorship Programs, Activations, and Naming Rights

Customized to Your Unique Sales Objectives, Challenges, and Resources

Make Your Teams More Methodical & Consistent at Closing More Business

Advanced Training for Sponsorship Sales Teams

Taking your sales teams off the street for training is not an easy proposition – unless it moves quickly to impact your revenue.

Mirren is a training firm that specializes in providing sponsorship sales teams with the advanced skills and tools to build more robust sales pipelines. Ultimately, the goal is to secure more accounts and higher asset valuations – quickly and efficiently.

Customized for each sales team and organization, we apply the latest best practices of Account-Based Marketing (ABM) to target and convert high-value leads – more quickly and efficiently.

Breaking down each stage of the sales pipeline, your teams will learn how to provide more strategic value to your prospects. They’ll become strategic marketing advisors as they help identify prospect growth opportunities – and correlate your sponsorship inventory to that growth potential.

Sponsorship Sales Methods Have Changed Again

Methods that worked just several years ago are gone. Advertisers are demanding a greater return on their spend and they have more options than ever before to achieve this.

Combined with shifting consumer psychographics, inconsistent valuations, new marketing technologies, and challenging media buyers – you have some of the biggest challenges the industry has ever experienced. However, the growth opportunities are significant when you become a strategic marketing advisor for your customers.

Our team brings years of sales training experience that also includes backgrounds from both brand advertisers and the largest agencies in the business. Not only are we sales strategists, we’ve been pitched to by dozens of sponsorship sales executives. We know brand advertisers and we know agencies, like no other sales training organization.

Turn Your Sponsorship Sales Teams Into Strategic Marketing Advisors, Ultimately Closing More Business – at Higher Fees

Here Are Eight of the Key Elements We Address in Our Custom Sales Training Programs

1. Accelerated Revenue Generation :

Lead Insight

Based on our on-going research with brand and agency buyers, we reveal exactly what they are now looking to buy – and, it’s changed again. Leverage this new insight to close more business.

2. Accelerated Revenue Generation:

Increased Sponsorship Valuation

More effectively select, position and sell those sponsorship assets that will command a premium valuation.

3. Accelerated Lead Generation:

High-Value Lead Identification

Apply a methodical qualification process to identify the highest margin leads you can most easily — and quickly — convert into new accounts. Then, prioritize your limited resources accordingly.

4. Accelerated Lead Generation:

Sales Messaging

Based on each stage of the sponsorship sales pipeline, develop custom messaging to to more effectively hook prospects and open doors – enabling you to sell in more inventory at higher fees.

5. Accelerated Lead Generation:

Initial Outreach

Leverage a specific type of messaging and content through social media, telephone, email and referrals to accelerate your ability to get in the door with more prospects.

6. Accelerated Lead Conversion:

Faster Sales Proposals

Apply a five-step systematic approach to more quickly craft sales presentations and proposals that hit harder by being more focused on client business impact.

7. Accelerated Lead Conversion:

Insight as a Sales Tool

You have access to genuine consumer insight like no other. Learn how to leverage this critical asset to set up your proposals, hook your prospects and close more business.

8. Accelerated Lead Conversion:

Objection Handling

Learn how to overcome twelve of the most common objections that brand advertisers and media agencies typically have. In fact, objections can often increase your odds of closing.

9. Recurring Lead Conversion:

Organic Sales

Implement a multi-step process to more systematically identify and convert new revenue opportunities from every existing client. Often, this will be your highest margin business.

To Learn More About Our Custom Sponsorship Sales Training Programs, Please Contact Cara Kombol by Email or 212.388.9541