The New Methods to Target, Attack, and Convert More Profitable Leads – Quickly & Efficiently
Specializing in Sales for Sponsorship Programs, Activations, and Naming Rights
The opportunity for sponsorship sales growth remains significant – when orchestrated in a manner consistent with the new complex environment.
Advertisers are demanding a greater return on their sponsorship spend and they have more options then ever before to achieve this. Combined with shifting consumer psychographics, new marketing technologies and challenging client and agency buyers – you have some of the biggest challenges the industry has ever experienced.
Clients have thousands of advertising options. Why you? Why your audience?
Clients are selecting those sponsorship opportunities that most directly correlate to business growth. At the core of our training, we correlate the advantages of your assets directly to client impact. This informs your entire sales messaging, materials and process.
Ultimately, the goal is to become your clients’ marketing advisor, providing strategic counsel at every stage of the sales pipeline to help them address business growth opportunities – through your unique sponsorship.
Our approach is down to a science – strategic and methodical. We break down each step of your sponsorship sales pipeline, refining your methods to ensure your teams are more effectively correlating your inventory to meaningful client business outcomes. The result: more accounts at a higher inventory valuation.
“This was one of the best sales training workshops I’ve attended. Mirren covered current trending sales topics/challenges and provided great insight to all aspects of the sales process. It was like having a personal consultant advise you on how to better manage your sales efforts!”
“The training provided a insightful and practical fame work for stages of the sales process that I could immediately apply to our every process step.”
“The instructors and training topics were relevant and accurately pinpointed today’s challenges. The ‘take-aways’ are beyond valuable to me in my current position and will immediately be put into proactive. I’ll be closing more opportunities.”